billboards specs
Dimensions are measured height 1st and width 2nd
- Billboards & Bulletins Horizontal Format
8 Sheet

Offers versatility for short-term seasonal and regional campaigns. They also stimulate sales near point-of-purchase locations.

• Bleed area: H 5.5" x W 11.5"
• Viewable area: H 5" x W 11"
• Keep critical visual elements inside of H 4.5 " x W 10.5"
• Optimal image resolution is 600dpi. Minimal image resolution is 300dpi.


30 Sheet

Maximizes brand awareness and is ideal for new product/service introductions. Provides efficiencies to media plans by lowering cost per thousand impressions.

• Bleed area: H 5.75" x W 11.75"
• Viewable area: H 5.25" x W 11.25"
• Keep critical visual elements inside of H 4.75" x W 10.75"
• Optimal image resolution is 600dpi. Minimal image resolution is 300dpi.


10'6" X 36'

Targets desired consumers demographically and geographically. Combines the creative impact of a bulletin with the reach and frequency of a poster program.

• Bleed area: H 6.375" x W 12.5"
• Keep critical visual elements inside of H 6.125" x W 12.25"
• Optimal image resolution is 600dpi. Minimal image resolution is 300dpi.


14' X 48'

Delivers high frequency. Positioned on highly visible, heavy traffic locations such as expressways, primary arteries, and major intersections.

• Bleed area: H 3.75 " x W 12.25 "
• Viewable area: H 3.5 " x W 12"
• Keep critical visual elements inside of H 4.5 " x W 10.5"
• Optimal image resolution is 600dpi. Minimal image resolution is 300dpi.


19'6" X 48'

Delivers high frequency. Positioned on highly visible, heavy traffic locations such as expressways, primary arteries, and major intersections.

• Bleed area: H 3.75 " x W 12.25 "
• Viewable area: H 3.5 " x W 12"
• Keep critical visual elements inside of H 4.5 " x W 10.5"
• Optimal image resolution is 600dpi. Minimal image resolution is 300dpi.


20' X 60'

Delivers high frequency. Positioned on highly visible, heavy traffic locations such as expressways, primary arteries, and major intersections.

• Bleed area: H 3.75 " x W 12.25 "
• Viewable area: H 3.5 " x W 12"
• Keep critical visual elements inside of H 4.5 " x W 10.5"
• Optimal image resolution is 600dpi. Minimal image resolution is 300dpi.

- Billboards & Bulletins Vertical Format
26' X 24'

Provides extra impact in the evening with bright top and bottom illumination.

• Supplied on Macintosh formatted Zip disks or CD-ROM.
• Software: Adobe Illustrator, Adobe Photoshop, Macromedia Freehand, QuarkXPress
• Include BOTH screen and printer fonts or convert to paths/outlines.
• Be sure to include ALL imported or placed graphic files.
• You may use low resolution FPO (For Placement Only) images when you supply original transparencies or 8x10 photos for scanning.
• Photoshop imports must be saved as EPS or TIF file formats in CMYK mode.
• Include a client-approved color proof for color matching.
• Specify all flat tones as Pantone colors.

 

40' X 30'

Provides extra impact in the evening with bright top and bottom illumination.

• Supplied on Macintosh formatted Zip disks or CD-ROM.
• Software: Adobe Illustrator, Adobe Photoshop, Macromedia Freehand, QuarkXPress
• Include BOTH screen and printer fonts or convert to paths/outlines.
• Be sure to include ALL imported or placed graphic files.
• You may use low resolution FPO (For Placement Only) images when you supply original transparencies or 8x10 photos for scanning.
• Photoshop imports must be saved as EPS or TIF file formats in CMYK mode.
• Include a client-approved color proof for color matching.
• Specify all flat tones as Pantone colors.

 
- Wallscapes
Wallscapes 10' X 10' to 200' X 200'

Accommodates a wide variety of unusual creative sizes and shapes. Towers above the streets, creating a spectacular landmark.

• Supplied on Macintosh formatted Zip disks or CD-ROM.
• Software: Adobe Illustrator, Adobe Photoshop, Macromedia Freehand, QuarkXPress
• Include BOTH screen and printer fonts or convert to paths/outlines.
• Be sure to include ALL imported or placed graphic files.
• You may use low resolution FPO (For Placement Only) images when you supply original transparencies or 8x10 photos for scanning.
• Photoshop imports must be saved as EPS or TIF file formats in CMYK mode.
• Include a client-approved color proof for color matching.
• Specify all flat tones as Pantone colors.

 
- Spectaculars
Lighted Displays
Need a one-of-a-kind spectacular event? The Troystar Spectacular division can create something magical for you!
 
- Pedestrian
Transit Shelter
Offers outstanding visibility and quality impressions with a glass showcase. Delivers high circulation figures due to its curbside positioning along main roadways.

Bus / Transit

Delivers high profile exposure near point of purchase locations. Generates quick recall which can establish brand awareness.

• King-Kong Size 1/2" = 1' Bleed area: H 4" x W 9.583"
Digital Resolution: Best at 600dpi, 300dpi minimum.
• Super King Size 1/2" = 1' Bleed area: H 1.25" x W 9.583"
Digital Resolution: Best at 600dpi, 300dpi minimum.
• King Size 1/2" = 1' Bleed area: H 1.25" x W 6"
Digital Resolution: Best at 600dpi, 300dpi minimum.
• Queen Size 1/2" = 1' Bleed area: H 1.25" x W 3.666"
Digital Resolution: Best at 600dpi, 300dpi minimum.
• Full Back Size 1/2" = 1' Bleed area: H 3.791" x W 4.208"
Digital Resolution: Best at 600dpi, 300dpi minimum.
• Tail Light Size 1/8" = 1' Bleed area: H 2.625" x W 9"
Digital Resolution: Best at 600dpi, 300dpi minimum.


Malls

Looking to reach the mall audience? Our malls division has a unique list of products that cater to mall advertising.

 


Urban Panels

The structure is set at eye-level just above the subway entrance and provides a dynamic, unavoidable display for all advertising messages. All panels are backlit providing 24-hour high contrast and visibility. At night the impact is even stronger when compared with traditional illumination.

• Bleed area: H 4" x W 7.75"
• Viewable area: H 3.5" x W 7.25"
• Keep critical visual elements inside of H 3.5" x W 7.25"
• Optimal image resolution is 600dpi. Minimal image resolution is 300dpi.


Taxi

We have a unique list of products designed exclusively for taxi top advertising.

2-Sided Taxi Top
Clients can post different creative on the same top allowing for flexibility.

3-Sided Taxi Top
Provides an additional rear view, especially visible by traffic behind the cabs.

Astra LED Taxi Top
Electronic LED Top allows for message updates controlled by the client.

 


Truck Sides

Flexibility is the main advantage of this unique product. This can be used to achieve market saturation, or be skewed to reach a specific demographic target.

• Standard Size
Bleed area: H 5.5" x W 11.5"

• Sub-Standard Size
Bleed area: H 5.5" x W 10.5"

• NOTE: We recommend that you keep copy and critical elements 6" away from the bottom of the design.

- Commuter
 
Rail / Metra

Reaches a captive, upscale suburban commuter in addition to lunch-time patrons, shoppers and business professionals. Offers "face-to-face" impact in Train Card, on platforms, in waiting areas, and in high traffic corridors.

• Reaches a captive, upscale suburban commuter in addition to lunch-time patrons, shoppers and business professionals.
• Offers "face-to-face" impact in Train Card, on platforms, in waiting areas, and in high traffic corridors.
• Delivers messages in an uncluttered, visually stimulating environment.
• Provides impressions in upscale areas often un reached by traditional out-of-home displays.


Airports

We have a unique list of products that cater to airport advertising.

• Downtown San Francisco coverage includes the high-demand, hard-to-reach areas of the Financial District, Union Square and Market Street.
• Rollout is likely to include such areas as Fisherman's Wharf, South of Market (SOMA), and the Castro.
• Backlit Panels provide high contrast and visibility.
• Mass exposure to vehicular and pedestrian traffic.
• The same size as an Illuminated Street Display. (H 30" x W 60")
• Provides efficiencies to media plans by lowering cost per thousand impressions.