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| - Billboards & Bulletins Horizontal Format |
| 8 Sheet |
Offers versatility for short-term seasonal and regional campaigns. They also stimulate sales near point-of-purchase locations.
• Bleed area: H 5.5" x W 11.5"
• Viewable area: H 5" x W 11"
• Keep critical visual elements inside of H 4.5 " x W 10.5"
• Optimal image resolution is 600dpi. Minimal image resolution is 300dpi. |
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30 Sheet |
Maximizes brand awareness and is ideal for new product/service introductions. Provides efficiencies to media plans by lowering cost per thousand impressions.
• Bleed area: H 5.75" x W 11.75"
• Viewable area: H 5.25" x W 11.25"
• Keep critical visual elements inside of H 4.75" x W 10.75"
• Optimal image resolution is 600dpi. Minimal image resolution is 300dpi.
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10'6" X 36' |
Targets desired consumers demographically and geographically. Combines the creative impact of a bulletin with the reach and frequency of a poster program.
• Bleed area: H 6.375" x W 12.5"
• Keep critical visual elements inside of H 6.125" x W 12.25"
• Optimal image resolution is 600dpi. Minimal image resolution is 300dpi. |
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14' X 48' |
Delivers high frequency. Positioned on highly visible, heavy traffic locations such as expressways, primary arteries, and major intersections.
• Bleed area: H 3.75 " x W 12.25 "
• Viewable area: H 3.5 " x W 12"
• Keep critical visual elements inside of H 4.5 " x W 10.5"
• Optimal image resolution is 600dpi. Minimal image resolution is 300dpi.
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19'6" X 48' |
Delivers high frequency. Positioned on highly visible, heavy traffic locations such as expressways, primary arteries, and major intersections.
• Bleed area: H 3.75 " x W 12.25 "
• Viewable area: H 3.5 " x W 12"
• Keep critical visual elements inside of H 4.5 " x W 10.5"
• Optimal image resolution is 600dpi. Minimal image resolution is 300dpi.
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20' X 60' |
Delivers high frequency. Positioned on highly visible, heavy traffic locations such as expressways, primary arteries, and major intersections.
• Bleed area: H 3.75 " x W 12.25 "
• Viewable area: H 3.5 " x W 12"
• Keep critical visual elements inside of H 4.5 " x W 10.5"
• Optimal image resolution is 600dpi. Minimal image resolution is 300dpi.
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| - Billboards & Bulletins Vertical Format |
| 26' X 24' |
Provides extra impact in the evening with bright top and bottom illumination.
• Supplied on Macintosh formatted Zip disks or CD-ROM.
• Software: Adobe Illustrator, Adobe Photoshop, Macromedia Freehand, QuarkXPress
• Include BOTH screen and printer fonts or convert to paths/outlines.
• Be sure to include ALL imported or placed graphic files.
• You may use low resolution FPO (For Placement Only) images when you supply original transparencies or 8x10 photos for scanning.
• Photoshop imports must be saved as EPS or TIF file formats in CMYK mode.
• Include a client-approved color proof for color matching.
• Specify all flat tones as Pantone colors.
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40' X 30' |
Provides extra impact in the evening with bright top and bottom illumination.
• Supplied on Macintosh formatted Zip disks or CD-ROM.
• Software: Adobe Illustrator, Adobe Photoshop, Macromedia Freehand, QuarkXPress
• Include BOTH screen and printer fonts or convert to paths/outlines.
• Be sure to include ALL imported or placed graphic files.
• You may use low resolution FPO (For Placement Only) images when you supply original transparencies or 8x10 photos for scanning.
• Photoshop imports must be saved as EPS or TIF file formats in CMYK mode.
• Include a client-approved color proof for color matching.
• Specify all flat tones as Pantone colors.
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| - Wallscapes |
| Wallscapes 10' X 10' to 200' X 200' |
Accommodates a wide variety of unusual creative sizes and shapes. Towers above the streets, creating a spectacular landmark.
• Supplied on Macintosh formatted Zip disks or CD-ROM.
• Software: Adobe Illustrator, Adobe Photoshop, Macromedia Freehand, QuarkXPress
• Include BOTH screen and printer fonts or convert to paths/outlines.
• Be sure to include ALL imported or placed graphic files.
• You may use low resolution FPO (For Placement Only) images when you supply original transparencies or 8x10 photos for scanning.
• Photoshop imports must be saved as EPS or TIF file formats in CMYK mode.
• Include a client-approved color proof for color matching.
• Specify all flat tones as Pantone colors.
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| - Spectaculars |
| Lighted Displays |
Need a one-of-a-kind spectacular event? The Troystar Spectacular division can create something magical for you! |
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| - Pedestrian |
| Transit Shelter |
Offers outstanding visibility and quality impressions with a glass showcase. Delivers high circulation figures due to its curbside positioning along main roadways. |
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Bus / Transit |
Delivers high profile exposure near point of purchase locations. Generates quick recall which can establish brand awareness.
• King-Kong Size 1/2" = 1'
Bleed area: H 4" x W 9.583"
Digital Resolution: Best at 600dpi, 300dpi minimum.
• Super King Size 1/2" = 1'
Bleed area: H 1.25" x W 9.583"
Digital Resolution: Best at 600dpi, 300dpi minimum.
• King Size 1/2" = 1'
Bleed area: H 1.25" x W 6"
Digital Resolution: Best at 600dpi, 300dpi minimum.
• Queen Size 1/2" = 1'
Bleed area: H 1.25" x W 3.666"
Digital Resolution: Best at 600dpi, 300dpi minimum.
• Full Back Size 1/2" = 1'
Bleed area: H 3.791" x W 4.208"
Digital Resolution: Best at 600dpi, 300dpi minimum.
• Tail Light Size 1/8" = 1'
Bleed area: H 2.625" x W 9"
Digital Resolution: Best at 600dpi, 300dpi minimum. |
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Malls |
Looking to reach the mall audience? Our malls division has a unique list of products that cater to mall advertising.
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Urban Panels |
The structure is set at eye-level just above the subway entrance and provides a dynamic, unavoidable display for all advertising messages. All panels are backlit providing 24-hour high contrast and visibility. At night the impact is even stronger when compared with traditional illumination.
• Bleed area: H 4" x W 7.75"
• Viewable area: H 3.5" x W 7.25"
• Keep critical visual elements inside of H 3.5" x W 7.25"
• Optimal image resolution is 600dpi. Minimal image resolution is 300dpi. |
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Taxi |
We have a unique list of products designed exclusively for taxi top advertising.
2-Sided Taxi Top
Clients can post different creative on the same top allowing for flexibility.
3-Sided Taxi Top
Provides an additional rear view, especially visible by traffic behind the cabs.
Astra LED Taxi Top
Electronic LED Top allows for message updates controlled by the client.
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Truck Sides |
Flexibility is the main advantage of this unique product. This can be used to achieve market saturation, or be skewed to reach a specific demographic target.
• Standard Size
Bleed area: H 5.5" x W 11.5"
• Sub-Standard Size
Bleed area: H 5.5" x W 10.5"
• NOTE: We recommend that you keep copy and critical elements 6" away from the bottom of the design.
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| - Commuter |
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| Rail / Metra |
Reaches a captive, upscale suburban commuter in addition to lunch-time patrons, shoppers and business professionals. Offers "face-to-face" impact in Train Card, on platforms, in waiting areas, and in high traffic corridors.
• Reaches a captive, upscale suburban commuter in addition to lunch-time patrons, shoppers and business professionals.
• Offers "face-to-face" impact in Train Card, on platforms, in waiting areas, and in high traffic corridors.
• Delivers messages in an uncluttered, visually stimulating environment.
• Provides impressions in upscale areas often un reached by traditional out-of-home displays.
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Airports |
We have a unique list of products that cater to airport advertising.
• Downtown San Francisco coverage includes the high-demand, hard-to-reach areas of the Financial District, Union Square and Market Street.
• Rollout is likely to include such areas as Fisherman's Wharf, South of Market (SOMA), and the Castro.
• Backlit Panels provide high contrast and visibility.
• Mass exposure to vehicular and pedestrian traffic.
• The same size as an Illuminated Street Display. (H 30" x W 60")
• Provides efficiencies to media plans by lowering cost per thousand impressions.
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